Apple’s mission statement is “to bring the best user experience to customers through innovative hardware, software, and services.” Apple’s vision statement is “to make the best products on earth and to leave the world better than we found it.”
Apple is a technology corporation that has exemplified innovation, elegance, and design since its establishment in 1976. Its mission and vision statements have served to define its strategies for success within the global market, while motivating employees to support and contribute to the business’s competitive advantage.
Apple’s business strategy, intensive growth strategies, and business statements are used by the company to grapple with competition from rivals such as Samsung, Google, IBM, Dell, Lenovo, and PayPal. Over the years, these statements have been constantly adjusted according to any changes taking place in the organization under both Steve Jobs and Tim Cook’s leadership. Their messages now encapsulate diversity in strategic approaches essential for success across multiple industries like computer technology, consumer electronics, cloud computing services, and semiconductors.
The company faces intense competition, which is why its mission statement should reflect the efficient strategies needed to stay competitive while progressing into a future of authority in the global arena, as indicated by its vision statement.